NZ is going all-out with its tourist dollar - here is another successful promotion - this time from Air NZ. This one has a 'Hobbit' scheme. At the point of writing, this video had 9.5 million hits on YouTube. Even if NZ'ers account for a third of these hits, that's still a lot of promotion abroad. Nice one! I hope however they will not fall for the mistake of giving their country a single dimension. NZ is a long way to go for a 'diamond' with just a few 'facets'.
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