One of the problems for NZ is that its economy has been marginalised in the global productivity race in recent years. The outlook might be expected to improve in future as prospective managers and business owners return from stints abroad. This will also have a positive savings and investment impact on the country – to the extent that it actually occurs. The problem for NZ is that it’s a small remote population. There is little incentive for any business to set up an office here. Apple has only just established a marketing presence here for its I-Pod, not previously available.
The implication is that NZ is being overlooked by multinational enterprises in favour of larger markets. Its weak currency and low wages must at some point look attractive, but the problem is that NZ is struggling to remain relevant. Western countries are more inclined to establish skill-transfer centres in places like the Philippines than NZ. Clearly there are areas where NZ will have greater market advantage, but it’s not in product marketing. Since LVD Consulting set up in NZ it has found the quality of local online marketing wanting. The problem of course is that there is no tradition of marketing sophisticated products to the world given its traditional commodities based trade base. Like other Western markets, New Zealand has a large services sector. Without a sophisticated product focus – what is a NZ company to do to build a skill base in product marketing? Try contacting LVD Consulting.
The implication is that NZ is being overlooked by multinational enterprises in favour of larger markets. Its weak currency and low wages must at some point look attractive, but the problem is that NZ is struggling to remain relevant. Western countries are more inclined to establish skill-transfer centres in places like the Philippines than NZ. Clearly there are areas where NZ will have greater market advantage, but it’s not in product marketing. Since LVD Consulting set up in NZ it has found the quality of local online marketing wanting. The problem of course is that there is no tradition of marketing sophisticated products to the world given its traditional commodities based trade base. Like other Western markets, New Zealand has a large services sector. Without a sophisticated product focus – what is a NZ company to do to build a skill base in product marketing? Try contacting LVD Consulting.
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