The future of the NZ economy depends on doing things smarter. If it does it enough, then perceptions about NZ will change for the positive. Here is a case in point. NZ has the capacity to develop niche, high value product and service exports. It also has the capacity to earn royalties for product design. A recent design royalty stream that Air NZ has developed is its 'Sky Couch' seats.
What a great opportunity for NZ to change the narrow perceptions of NZ as merely a farming country. I personally don't know why the airlines have not improved seating for years. I remember as a kid I was dreaming up ideas for more comfortable seating. Staying in capsule hotels in Japan only reminded me of the opportunities many years later. These designs by Air NZ do not even strike me as a particularly progressive move. More change can be expected.