One aspect of NZ business that impresses me in NZ is the quality of the TV advertising. There is broadly a very high standard for advertising. I am reminded of a radio advertisement from my first visit to NZ. The byline was 'come and get'm before the Aussies do'. Perhaps my favourite advertisement which comes to mind is the following for NZ Post. You have to love the self-deprecating humour.
The features of this advertisement which impresses me is that I can imagine that NZ is generally a place with a lot of 'tough love', and broken relationships resonate with a lot of people. It appeals to the personal touch in writing a letter, and it highlights the fact that, in a world of emails, there is still a place for the handwritten world. Go to You Tube and see how many people this advertisement has impressed.